How we’re embracing AI to enhance what we do
AI can’t and shouldn’t replace human creativity and connectivity, but it is changing the face of PR and marketing communications…and we see that as a great thing!
That said, a lot of what we do won’t change because of AI…relationships and trust can’t be earned via AI for one thing. Then there’s strategic thinking, emotional intelligence and creative imagination that’s bespoke to your individual brand, and working in partnership to reach your goals. These are very much human qualities that must be preserved and cherished!
The fast changing pace of AI has caused concern in many business sectors, especially in the PR, marketing and creative industries. This is understandable when platforms like Chat GPT make it easy to generate content, for example. Many copywriters, journalists and content marketing professionals see a change that could affect their businesses but…used in the right way, AI can be a force for good and positive change. It was the same when emails and the internet gained momentum in the 90s. If you’re old enough to remember, people thought that many things would be lost as a result, like inter-personal connections and relationships, physical meetings and the bond between suppliers and clients. But that didn’t happen…it just reduced waste and increased communications efficiency. We believe the same is true of AI.
As AI is here to stay and it’s evolving fast, we’re using it in ways that benefit our clients while reducing fees too.
By bringing positive benefits to what we do best and complimenting the human qualities and skills that we still see as paramount, AI is enabling us to deliver more creativity and scope, even for brands with modest resources. We don’t use AI to write copy, as that’s a very personal aspect of what we do, but the advanced platforms, resources and AI tools we use have significantly accelerated service delivery in areas such as design, content creation and reporting.
As a result, we’re able to offer attractive fees that won’t increase because of AI, plus we have a range of options and packages to suit every budget or project, so please get in touch to learn more!
We’re embracing AI in the following ways to:
// complement our existing skills and expertise - not replace them!
// evolve and differentiate our capabilities by adding value through AI tools and skills
// enhance efficiency and speed
// expand creativity through AI resources and platforms
// create fully digital PR resources with all digital press and media kits
// provide advanced reporting stats and analytics via AI empowered digital reports
Want to know more?
As a PR, social media and digital marketing agency with over 24+ years experience, we have a range of fee options to suit businesses of all sizes.
Why not contact us for more information?
Our key services include:
+ PR campaigns including press, advertising and copywriting
+ Social media content creation, copywriting and management
+ Graphic design for print and digital
+ Blog writing and posting
+ Google Ads, Paid Search and social marketing campaigns
+ Strategy, planning and consultancy