Is your digital marketing ‘so last year’?

As we bid farewell to the first 3-months of 2026, here’s a couple of questions for you? Does your marketing approach feel very last year? And are you pretty much doing the same things you started out doing as we entered 2026?

If the answer is yes, then why? In a digital-first marketing environment that’s constantly evolving you need to continually review strategy, messaging, direction and tactics to compete for attention and engagement, and to drive enquiries and sales. With so many social media platforms, multiple search engines and digital marketing resources, here’s a few changes you can make to cost effectively build brand awareness, increase audience engagement and loyalty and, of course, grow your income from sales.

Social media - add value, build your reputation and launch marketing campaigns to watch sales grow

You want to grow your business and social media is part of that mix. However, if your feed is dominated by posts that present offers, promos and buy nows, you’ll know that these don’t work effectively. What does work is sharing engaging content that adds value, inspires, entertains, informs and educates.

Create content that matters to your audience - not you.

Value content builds credibility and trust - it could be advice, tips, knowledge and insight for example. Giving people valuable information positions your business or brand as being on their journey, and on their side. As a result, they’re more likely to buy services and products from a brand they like and trust, so it does the selling but in a less obvious way.

Get social marketing - achieve measurable reach, sales and enquiries

To achieve your marketing objectives, launch separate marketing campaigns in Meta, on LinkedIn and on other social platforms. As social media platforms suppress organic reach, these campaigns deliver your marketing content to a targeted audience without breaking the bank. This amplifies your reach and influence way beyond your fanbase and it works more effectively than feed posts. Plus you can review performance analytics to determine their impact and effectiveness.

Google Ads - attract relevant site traffic, generate leads and grow sales

Whilst social media advertising serves interruptive marketing content to people, Google Ads is search advertising. We all know that when we need or want something - whether it’s for the business, home or personal use - we search Google.

Don’t leave it to chance - start competing and generating leads

To compete for awareness, leads and sales on Google, you have two simple choices. No.1 - hope that potential customers will look for what you do on Google and just happen upon your website. Or No.2 - actively promote your business on Google, show up in relevant searches and attract relevant visitors to your website based on realtime search intelligence.

Don’t be a no-show in searches - your competitors will take advantage

If you’re not doing the latter, go to Google, search for what you do e.g. ‘widget manufacturers in the Cotswolds’, and see if you show up. If you find that companies selling similar things to you are showing up in searches and you’re not, then you have to change that. Companies competing for search traffic are the ones that are getting the leads, enquiries and sales, not you.

Google Ads deliver guaranteed results in terms of relevant web traffic based on affordable investments for companies of all sizes. If you’re not in the game you can’t win it, so maybe it’s time to enter the race!

Unleash your data treasure trove and start Email and SMS marketing campaigns

Marketing is mainly about growing your client base and increasing sales - but what about data? Build and segment your customer data and you’ll be unlocking your marketing potential. And if you don’t have a lot of data, now’s the time to start harvesting it.

Data is King - use your data to stimulate loyalty and growth

By building a database of existing customers email addresses and mobile numbers, and using your website and other tactics to get potential clients to willingly sign up and opt-in to receive marketing communications, you can start to introduce targeted Email and SMS marketing campaigns.

There’s a wide range of platforms that allow you to cost effectively activate Email and SMS campaigns that deliver real results and provide valuable analytics to evolve your marketing journey. What’s really exciting is that many of the tools we use feature automations to welcome sign ups, respond to purchasers, gently nudge people that have reached a stage in the buying journey and left, or abandoned their purchase at checkout.

Enhance customer service and build your future marketing resource

These features and automations help you provide an end-to-end journey and customer-led approach that enhances their experience whilst giving you valuable data for future marketing campaigns.

We hope you found this blog of interest. If you’d like a FREE review of your social media and digital marketing strategy to refresh your thinking and approach, why not contact us?
Feel Marketing specialises in:

✅ Google Ads - we’re a Certified Agency partner
✅ Meta ads - Facebook, Instagram and WhatsApp
✅ Paid Search advertising - including LinkedIn and all major social media platforms
✅ Data driven E-marketing and SMS campaigns

Call 01372 635 638 or email hello@feelmarketing to arrange your FREE consultation, or CLICK HERE to schedule a time and date that suits you