Feel Freedom.
An innovative approach to manage your agency costs & enhance results.
Feel Freedom.
A new and innovative approach to managing your agency fees and resources. Say YES to…
NO fixed retainer fees
NO contracts
NO limits
As your brand navigates PR, social media and the growth of digital comms and Paid Search advertising, we know first-hand that activity levels fluctuate and priorities change. Your agency must be agile to accommodate fast changing requirements and it must adapt to ongoing and emerging priorities. That’s exactly what we’re doing.
We’re driving your PR & marketing costs down, while pushing service quality & results up!
As a full service marcoms agency representing global, national and boutique brands in the hair, beauty and wellness industry for over 20 years, we've seen a transformation in terms of what brands need, and an expansion of the media platforms that need to be managed.
With pressure on your brand to expand its reach, compete for awareness and attention, and grow sales, the role of the agency needs to change too. Many agencies still work to a traditional model, with fixed retainers often quoted before engaging in conversation about what you need, or what their fees include. If you’re on a retainer now, you will know that you pay the same each month regardless of whether there are busier or quieter periods, and your retainer usually excludes essential services that you have to pay additional fees for.
We’re changing that…here’s why
We recognise the pressure to grow in a challenging market, especially as your customers continue to recover from ongoing economic impacts and the knock on effect to consumer spending. Of course you need PR and marketing but with finite budgets, every pound must be aligned to essential activities and results.
As your brand navigates PR, social media and the growth of digital comms and Paid Search advertising, we know first-hand that activity levels fluctuate and priorities change. Your agency must be agile to accommodate fast changing requirements and its fees must adapt to ongoing and emerging priorities. That’s exactly what we’re doing.
A new agency model that drives costs down while improving quality, agility and results
Our new fee plan introduces a new concept in client-agency relations that features the following:
+ NO retainer fees
Why? Because a fixed fee retainer rarely accommodates everything you need when you need it, or adapts to changing circumstances or priorities.
+ NO long term contracts
Your brand simply pays a modest monthly admin fee on a 1-month rolling agreement with a 1-month notice period and then sets a monthly budget ceiling based on your realtime priorities and resources.
+ NO limits
As a full service agency, we originated in PR but we’ve evolved over many years to specialise in social media, social media marketing, print and digital design and content marketing, plus we’re Certified Google Ads and Paid Search specialists. All this is available to you when it becomes a key strategic priority.
+ Contemporary, high quality services
From online press kits to leading-edge reporting platforms and high quality copywriting and design, our focus remains on providing the highest quality across everything we do. Protecting the integrity and reputation of your brand is something we take seriously and our approach spans everything from strategy to implementation, evaluation and evolution. Plus we have established meaningful relationships with the media and our strategic partners to deliver results aligned to your objectives.
Set yourself free!
How the new fee structure works
Monthly admin fee of £360.00
This fee ensures your company is present across our systems and resource platforms, such as PR databases and social media publishing platforms. It also covers invoicing, reporting and general admin on your account. This is payable monthly in advance with a 1-month termination period. For example, if we start on April 1st you receive an invoice on 24 March with a 7-day payment term. This recurs each month until you terminate with one month’s notice e.g. terminate on 20 June and your admin invoice will be issued on 24 June for the period 1-31 July. After that you’ll receive no further admin invoices, but the door is always open to restart again.
Stay in control by setting your own budget ceiling
Based on your prevailing financial circumstances you set a budget ceiling, which can remain in place until we’re advised otherwise, or you can change it periodically. If, for example, you set a ceiling of £500, £1,500 or £3,000 etc. for April, all activities are timed and charged at our hourly rate. When we’re at 80% of the budget you’ll be advised and you can defer activities into the next month, pause when we reach 100% of your monthly budget, or increase the ceiling according to your requirements in that month. If your ceiling is not reached, let’s say we use £800 of the month’s budget, that’s all you get invoiced for in addition to the admin fee. The remaining ceiling does not roll over to the next month, we simply look at the next month and reset your ceiling based on your needs at that time.
How we account for the use of your budget
All activity on your account is recorded on our TMS (Time Management System) to the second. All services are included whether it’s a press release, advert design, copywriting or social media activity etc…so our services adapt to your needs at the time. This includes strategy work, virtual meetings and any working activity on your account. Depending on an emerging requirement, we can estimate how much time this will take and make a judgement on how that may affect the budget ceiling in that month, either up or down. Agency rates are £90 per hour / £720 per day.
Every month you’ll be sent an online activity report with the results and outcomes achieved, along with a Timed Report from our TMS to show you how this month’s budget was invested.
Downtime is not recorded, so only active working time comes from your budget.
SPECIAL INTRO OFFERS
1. Start on or before 2 June 2025 and get your first 3-months service fees reduced by 10% to £81 per hour / £648 per day - this does not apply to the monthly admin fee
2. Start Google Ads campaigns on or before 2 June and get 25% off your Google Ads account and campaigns set up fee and 10% off your management fees for the first 3-months. Plus see how your campaigns will perform before investing in them with our FREE forecast - request a FREE Google As forecast by clicking here
FAQs
What if we have an ongoing activity such as social media management? How does this work if it’s a regular feature of what you do for us?
Over a period of a few months, we can average out the amount of time dedicated and move you to a retainer for regular activities, if that suits you best. Any activity that’s not regular can be charged at the hourly rate as and when required, so you’re not paying a regular retainer for things you may not need every month.
What if we set a budget ceiling and mid-month something comes up and we need to change it?
Simply call us and we can adjust the ceiling. Just note it can’t be amended below what’s already been spent in that month.
What if we have multiple brands? How does that affect this fee offer?
It doesn’t. The fee structure applies per business regardless of how many brands or products you have. However, we do add £40 per month for brands to be added to our social media publishing platforms as we are charged based on the number of social media accounts added to this resource.
Are there any exclusions from this fee structure?
Google Ads. As a specific service, we charge a one-off account and campaigns set up fee of £800.00. We usually charge a minimum campaign management fee of £750.00 per month as it's a completely different discipline that requires ongoing management to ensure your ads are fully optimised and performing. We also recommend doing Google Ads ongoing. It can be part of your ceiling but let’s talk about that to see if it’s workable. Ad spends and media investments, such as advertising costs are not included as this structure relates to agency fees for professional services only.
Any other questions? Please contact us and let’s start managing your costs and improving the service you get from your agency!
Want to know more?
Contact us on 01372 635 638, email us, or visit our contact page for a no-obligation discussion about how we can help and support your growth mission.